Nation Branding Shapes Perceptions That Determine International Engagement
East West Communications believes that every nation has a unique contribution to make to the world, and has a compelling story to tell. The purpose of nation branding is to distill that uniqueness into a positive identity that is then promoted to target markets using the best communications tools available. Combined with good policy, nation branding should deliver meaningful benefits for a country, including an enhanced international reputation and increased tourism, investment and trade.
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