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East West Communications -- Branding Nations to Compete Globally Principals

East West President, Thomas Cromwell has extensive experience in helping governments around the world communicate their messages to international audiences. He has advised senior officials on nation branding strategies and devised specific programs to help countries differentiate themselves in the global system. Having visited 120 countries, his positioning and branding advice offers a truly global perspective, and he is considered a leader in the nation branding field. Managing Director and head of media services for East West, Savas Hadjikyriacou's career began at a London advertising agency in Client Services specializing in planning and executing multi facetted international campaigns, corporate brand positioning and account management. His media experience was gained in both planning and buying for global client campaigns such as DOW, ICI and the Haymarket Publishing Group. Moving to The Washington Times, and subsequently The Washington Post, he has worked with dozens of governments helping them shape their messages to the international community.



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