International reputation can be very difficult to manage, especially if the forces creating it are not under your control. Wars, terror attacks, corruption scandals and national disasters are some of the events that can shape international perceptions of your country in a negative way, largely outside of your control. To limit the damage and to build on your country’s core national assets you need to know precisely where the strengths and weaknesses of your image lie. East West Nation Brand Perception Reports provide that detailed analysis and are an excellent starting point for developing a program to manage your international brand reputation.

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