East West Communications
East West Communications -- Branding Nations to Compete Globally


Special Reports

Eight-page color sections with articles and pictures about the situation and opportunities in your country today, including business, travel, policy and special topics.

Written and designed by professionals to appeal to the Washington, DC audience.

Inserted in the daily newspaper and distributed throughout Washington, to reach 100,000 readers.

Print Promotion

In addition to inclusion in the daily paper, each section will be extensively promoted in Washington and beyond, delivering additional benefits to clients:
arrow A front-page, color strip advertisement on the day of the section will direct readers to the report inside.
arrow A full-page ad in The Washington Times Weekly Edition, distributed to 45,000 readers nationwide will direct readers to the online section.

Online Promotion

Special Reports will be promoted online:
arrow The report will be posted online.
arrow Banner and skyscraper ads on washingtontimes.com reaching the Washington, DC audience on the day of publication.
arrow DiplomaticTraffic.com will host the section with a home page ad that runs for one month.

Radio Promotion

Special Reports will be featured on three Washington radio stations:
arrow On the day of publication, The Washington Times’ radio program, America’s Morning News, will broadcast an interview with the client. This program is carried on 730 AM in Washington and 125 stations around the Unites States.
arrow Commercials on the main talk radio stations in Washington (WMAL and WTNT) will direct readers to the section on the morning of publication.

Special Distribution

Each section/special report will be included in The Washington Times newspaper and delivered to the following target audiences:
arrow Every senator and congressman
arrow Key congressional staffers
arrow Key staff at the White House
arrow Senior staff at US Government departments, including State, Defense, Commerce, Transportation and Energy.
arrow US Government agencies, including USAID, EximBank and OPIC.
arrow Multilateral agencies, including IMF, MEGA, World Bank and IFC.
arrow Think tanks, including Heritage, Brookings, AEI, CEI, CATO, SAIS, RAND, etc.
arrow 170 international embassies
arrow UN delegations in New York
arrow Industry associations
arrow Advocacy and lobbying organizations
arrow Senior executives of major corporations
arrow International and US press corps
arrow Bulk copies for the client


Washington Times paper

Washington Times online


Why choose The Washington Times for a Special Report?
Great value for the money

The Washington Times vs. The Washington Post

arrowA full page in the Post costs $111,132, or $889,056 for 8 pages
arrowAn 8-page report (insert or seperate pages) in the Times costs just $140,000
arrowFor under 1/6th the cost you can reach:
spacerred checkAll 435 Congressmen (minimum six copies in each office)
spacerred checkAll 100 Senators (minimum six copies in every office)
spacerred checkThe White House (minimum 35 copies)
spacerred checkAll 170 embassies (up to 35 copies each), and all UN embassies
spacerred checkThe World Bank and IMF (multiple copies to senior staff)
spacerred checkThe Department of State (multiple copies to senior staff
spacerred checkThe Department of Defense (multiple copies to senior staff)
spacerred checkThousands of US and international journalists and pundits
spacerred checkThousands of think tanks, industry associations and lobbyists

For more information, contact
Francisco Quintanilla
East West Communications
4640 Reservoir Road, NW
Washington, DC 20007, USA
Tel: +1-202-249-9800
Fax: +1-202-249-9801
Email: fquintanilla@eastwestcoms.com

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