 |
 |
 |

How Do We Do It?
Powered by Perception Metrics, East West Nation
Brand Perception Reports deliver sophisticated
analysis that is affordable and scalable,
offering measurement solutions to fit your
needs. Whether your country is large, small,
or somewhere in between, we can help you monitor
your image in world media, and track the impact
of your policies and events. We can even use
our system to track the international image
of individuals, organizations, regions, cities,
sectors or destinations in your country.
Perception Metrics relies on a proprietary,
rule-based automated text analysis system.
Unlike many competing systems, we identify
values that are grammatically connected
to a client, rather than assuming association
based on proximity alone. We are able to
find target references whether they are
direct or indirect, a related concept or
a major name. Our objective is to analyze
text with the intuition of a human reader,
but with the speed and perfect reliability
that only a computer can achieve.
|
 |

|
 |
 |
Why Measure How Your Brand is Perceived Internationally? |
 |
 |
 |
 |
Stay
ahead of the curve through measurement of
positive and negative messages in media coverage |
 |
 |
 |
 |
 |
Track
and compare the tone or "perception"
of media coverage about you and your competitors |
 |
 |
 |
 |
 |
Measure
media relations effectiveness over time by
viewing media performance |
 |
 |
 |
 |
 |
Refine
core messaging and evaluate how it resonates
within the market by tracking key brand messages |
 |
 |
 |
 |
 |
Respond
quickly to PR issues with data to support
your policies in crisis communications recovery
plans |
 |
 |
 |
 |
 |
Enhance
your credibility by providing the quantitative
data that is demanded in today's world |
 |
 |
 |
 |
 |
Track
the impact of branding and communications
efforts on how you are perceived internationally |
 |
 |
 |
 |
Sophisticated Media
Analysis is Within Your Reach

Every country will benefit from measuring its
media perception and impact. Our expert team will
work with you to customize the brands and competitors
included in your analysis. For the first time,
accurate measurement of brand perceptions in media
is available. Depending on your requirements,
we will prepare a nation branding report and then
produce regular quarterly and annual updates so
that you can track the perception of your brand's
evolution in the world.
To discuss our services in detail, please contact
us to arrange a meeting.


Perception Metrics is a leader in text analysis,
and uses its own proprietary computerized Natural
Language Processing system to identify a brand
in text and then find the negative and positive
messages that are grammatically connected to that
brand. East West Nation Branding Reports are produced
using Perception Metrics' technology.
|