East West Communications
East West Communications -- Branding Nations to Compete Globally
Do you like the way the world looks at you?

If you don't like the way you are perceived in the world, you can do
something about it. Like any corporation would seek an optimal niche for its products and services in the global marketplace, your country can undertake a process to position itself effectively by differentiating what it offers the world. This process both involves and benefits key stakeholders by using an integrated approach to incorporate and promote everything from culture and tourism to investment and international public diplomacy in support of your foreign policy agenda.

Countries are not the same as corporations and nation branding requires more than knowledge of branding processes. It requires in-depth knowledge of how governments and the international system work, including how countries interface with international trade and security and how the right government policies are critical to effective positioning and to achieving desired levels of investment, trade and tourism.

East West has extensive experience in helping governments improve their positioning and messaging, and can help you develop effective positioning, branding and communications.

 

A Good Brand Will


Differentiate your country (place or sector) from all others


Project a positive image of your country to the world


Increase your prestige abroad


Make a persuasive case for tourists to visit your destinations


Make a persuasive case for investors to choose your economy


Make a persuasive case for importers to buy your exports


Create a positive synergy of your national assests


Support and energize your stakeholders

 

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